Like many industries, the technology industry can become an echo chamber - an industry all too often immersed in itself, isolated from the 'real world' - resulting in a communication style that is frequently both confusing and lacking in relevance to those outside of the business.
The value of building a brand is well understood in diverse areas such as FMCG, luxury goods and the automotive sector - there is no reason why the technology industry should not learn from this and adapt the principles to build a trusted technology brand.
Our special areas of focus are: VCs and ISVs.
In particular the VC community will benefit from a technology being brand-driven - let the developers focus on the product and technology and work with a specialist partner focus on building the brand, in parallel.
We get great ideas, products and service to market; and help investors find a route to exit.
CirrusIQ can help any stage of the business cycle from initial seed funding and business planning to product beta stage.
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