The people at CirrusIQ have worked with some of the biggest and best companies in the world, across a wide range of sectors.

One of our recent technology clients, Servicetrace, recognised the value of investing in a fresh, radical approach to how they communicated themselves and their products. In a highly competitive technology sector the value of developing their brand was understood as a key differentiator.

The key objectives were to generate increased market visibility (and new business), so developing an internationally recognised brand, and establishing why their software should be seen as a credible market-leader.

Servicetrace is a German software company that focuses on developing software solutions that can monitor and analyse the real-world experience of the end-user - why categorise it as 'Applications Performance Software' when it is in fact focused on the experience of the end-user. Because Users Mean Business.

Monitoring the performance of software applications and IT services is nothing new, but Servicetrace has long recognised the need to better understand the actual experience of the end-user in the whole lifecycle of the process and how real-people interact with IT services and applications. Their existing online presence failed to communicate this effectively and was compromising the development of international new business.

To communicate more effectively, Servicetrace engaged with Cloudspotting and egoboss for a complete re-branding of their online presence. The objective was clear: to produce a presence - a brand - that both informed and engaged the target audience. Delivering a web site experience that prompted thought and interaction - clearly communicating business and technology information, but with the understanding that technology benefits mean nothing in isolation - technology must be articulated in the context of the business to be meaningful and engaging.

All too often a technology oriented web site is nothing more than a product white paper and a series of brochures/collateral rendered online, in an abbreviated form, often with meaningless schematics. This does not stimulate the target audience and fails both the company and their potential customers.

Servicetrace's online presence places great value in the core values of design, creativity, content - and branding.

Talk to us: call +44 (0)113 208 9111 or email carl@cirrusiq.com

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Working with cybertime_games, we designed a PR and media launch campaign, in parallel with viral marketing and community-building via Twitter and Facebook. In such a global and competitive market, with thousands of new application and games released each week, it is vital that an engaging, co-ordinated campaign is planned and executed to maximise the impact at time of launch and subsequent market adoption.

Whilst many applications and games may be seen as casual 'impulse purchases' one first has to ensure your product is both visible and clearly desirable to your target customers. In such a dynamic and 'noisy' marketplace this is especially vital.

Working closely with a variety of specialist media, the coverage for the launch and subsequent user/reviewer feedback was vibrant and the game rapidly became a success.

Talk to us: call +44 (0)113 208 9111 or email carl@cirrusiq.com

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